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	<lastBuildDate>Wed, 22 Feb 2012 13:55:21 -0500</lastBuildDate>
	<pubDate>Wed, 22 Feb 2012 13:55:21 -0500</pubDate>
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		<title>trade secrets</title>
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&lt;p&gt;Shhh&amp;hellip; We&amp;rsquo;re giving away a trade secret. Are you ready? Here it is&amp;hellip;&amp;hellip;&lt;/p&gt;
&lt;p&gt;The latest trend in the appliance service industry is to offer a &amp;ldquo;&lt;strong&gt;FREE SERVICE CALL WITH REPAIR!&amp;rdquo; &lt;/strong&gt;Get&amp;rsquo;s your attention doesn&amp;rsquo;t it? It&amp;rsquo;s supposed to&lt;strong&gt;. &lt;/strong&gt;Here&amp;rsquo;s the secret&amp;hellip; There is &lt;strong&gt;&lt;span style=&quot;text-decoration: underline;&quot;&gt;NO such thing as a free service call!&lt;/span&gt;&lt;/strong&gt; &amp;nbsp;Sorry if it seems like I am yelling but you would not believe the people that fall for this advertising gimmick!&lt;/p&gt;
&lt;p&gt;Like all good illusions, you truly must know that things don&amp;rsquo;t just disappear; you just can&amp;rsquo;t see the...&lt;/p&gt;</description>
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&lt;p&gt;Shhh&amp;hellip; We&amp;rsquo;re giving away a trade secret. Are you ready? Here it is&amp;hellip;&amp;hellip;&lt;/p&gt;
&lt;p&gt;The latest trend in the appliance service industry is to offer a &amp;ldquo;&lt;strong&gt;FREE SERVICE CALL WITH REPAIR!&amp;rdquo; &lt;/strong&gt;Get&amp;rsquo;s your attention doesn&amp;rsquo;t it? It&amp;rsquo;s supposed to&lt;strong&gt;. &lt;/strong&gt;Here&amp;rsquo;s the secret&amp;hellip; There is &lt;strong&gt;&lt;span style=&quot;text-decoration: underline;&quot;&gt;NO such thing as a free service call!&lt;/span&gt;&lt;/strong&gt; &amp;nbsp;Sorry if it seems like I am yelling but you would not believe the people that fall for this advertising gimmick!&lt;/p&gt;
&lt;p&gt;Like all good illusions, you truly must know that things don&amp;rsquo;t just disappear; you just can&amp;rsquo;t see the...&lt;/p&gt;</media:text>
		<pubDate>Wed, 22 Feb 2012 13:55:21 -0500</pubDate>
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